Continuing education
Supercharge Your Health Practice
ExpectedThere’s no doubt about it: you’re good at what you do. Your knowledge of meridians, tongue diagnosis, and pulse-taking is impeccable. There’s nothing wrong with your treatment plans. Your patients always leave satisfied. Yet your schedule isn’t full, especially not since Covid. And you find yourself wondering: Why is it still so difficult to fill my appointment book after all these years of study and practice experience?
The answer is brief but powerful: You don’t communicate your value. You don’t know how to sell without feeling guilty. You don’t understand why patients say “I need to think about it”—and what you should respond. And there’s a diagnosis for that too: You think like a practitioner, not like an entrepreneur. And that difference determines how busy your waiting room is and how high your income.
Fortunately, there’s also a treatment plan: You need someone who can guide you through entrepreneurship and who understands how the work of a TCM practitioner operates. And that person is Dr. Sohial Farzam: a practicing TCM physician with 16 years of experience who has built four successful businesses. He has advised million- and billion-dollar companies and works with patients. He understands both pulse diagnosis and profit margins—a rare combination. And more importantly: he is someone who has actually done it.
I'm literally now double what I was when "busy"—about 50 patients in 25-27 hours. After 36 years, I finally feel like a professional practitioner. It's the heart, the soul, the purpose of business—I love going to work now.
I increased my clients by 50% and literally doubled my profit in six months. Once I stopped being so fee-based and realized I have this gift, this skill, I just want to help people. The momentum changed, my energy lifted, and it was nearly like a magnet.
Why this teacher is different
International Lectures doesn’t invite teachers who copy others’ knowledge and then start teaching it. Sohial knows exactly the specific challenges health practitioners struggle with: the guilt around money, the fear of appearing “too commercial,” the paralysis when a patient questions your treatment plan. So it is pretty safe to say he knows you and understands you!
But he offers more than understanding—he offers transformation. He has studied the psychology of why people do or don’t choose treatment. He has investigated the neurobiology of decision-making. And he has translated all of this into concrete, ethical strategies that align with how people actually make decisions—not through manipulation, but through resonance.
This is someone who understands both the Neijing and modern neuroscience. Who knows that true mastery lies not only in mastering your craft, but in mastering yourself—your fears, your money blocks, your beliefs about what you’re worth and “therefore” deserve. Because as we all know in Chinese Medicine: the outer always reflects the inner. If your practice isn’t flourishing, something within you is asking for attention. The I Ching teaches that heaven and earth reveal their patterns to those who observe—and in understanding these patterns, we discover our own path to mastery.
This mastery doesn’t arrive from outside ourselves. It emerges when we recognize our own blockages, face our own fears, and observe our own patterns—and then, through compassion and insight, allow our true potential to unfold. As Sohial puts it: “A great mentor holds up a mirror and invites you to explore your greatness.”
This course holds up that mirror for you.
The need for transformation
You didn’t study TCM to struggle financially or constantly worry about finding patients. You entered healthcare to help people—to bring healing where there is pain, to restore balance where there is disruption.
But to do that fully, you must also liberate yourself. From the fears that keep you small. From the shame that prevents you from showing your true value. From the uncertainty that makes you doubt your abilities.
This intensive course gives you the missing half of your education—the business and psychological skills that transform a practice from barely surviving to successfully thriving. But more than that: it gives you the inner transformation you need to stand fully in your power as a confident practitioner and entrepreneur.
This course is a three-day opportunity not only to change your practice, but to transform yourself—from a practitioner who quietly hopes for patients to someone who confidently and assertively runs a successful practice as both practitioner and entrepreneur.
Course structure
Day 1: Personal Empowerment & Business Strategy
Day 1 will cover some advanced personal empowerment and development strategies. We will look at the changes required in the mindset of a business owner/entrepreneur and for those who want to make dramatic changes to grow as individuals.
Module 1:
• Psychology vs Mechanisms of Business • Understanding WHY overcoming HOW • The Semiotic Triangle—The 3 M’s of Business Models • Competition—How to Handle and Why • Success vs Failure—What Sets Your Part
Module 2:
• Values—Understanding Axiology • Goals—Understanding Direction • Motivation vs Inspiration • Fear—The 7 Fears of Business and Life • Self Image vs Self Esteem vs Self Worth = Net Worth
Module 3:
• The Psychology of a CEO Leader • 5 Power Points in Business • 6 Truths in Business • The Sigmoid Curve—Where is Your Business at? • Time management and Delegation
Module 4:
• Money psychology • 2 Fundamentals of Money • What does Money Actually Mean? • 3 Components of Building Wealth • Principles of Wealth Consciousness
Result of Day 1: YOU will be in a position to activate your innate potential as a business owner and practitioner, maximize your capabilities, understand the laws of business and success and gain insights on doubling, tripling or even quadrupling your revenue.
Day 2: Selling Your Services with Confidence (& Marketing Mastery)
This day is like nothing you've seen or known before. This is what distinguishes the average from the elite practitioners. You probably have money blocks or more accurately guilt and shame which hold you back from truly spreading your gift. Or maybe you just haven't been taught how to strategically, ethically and efficiently sell your services.
This is all about mindful selling. If you're not convinced, how do you convince your clients? How and what marketing platforms do you use to spread the message behind your healing gifts? How do you handle client objections? How do you minimize their fears and empower them to take action on your products and services if it serves them?
Here's what you will learn:
Module 1:
• Patient Personality Traits • Understanding DISC Profile • Why do Your Clients Come to You? • Handling Difficult Personalities
Module 2:
• Prospecting—Understanding Your Ideal Patient • 4 Types of Prospective Patients • The 3 C’s of Prospective Patients • Where are Your Prospective Patients on Their Buying Journey? • Narrowing the Funnel: Specialized vs General
Module 3:
• The Psychology of Selling • The Most Important Sale • Selling vs Advising • Minimizing Patient’s Decision • Showing Value of Your Treatment • Patient Fears When Making Decisions • Sales Statistics On Patient Buying Decisions
Module 4:
• 23 Powerful Business Questions to Ask Yourself • Price vs Value • How Much do You Charge and Why? • The 4 Golden Rules of Marketing • The 5 R’s of Rebooking Patients • Re-Activating Inactive Patients
Result of Day 2: The strategies on Day 2 are extremely effective and are based on psychology of human behavior and neuroscience. Meaning, YOU will understand how the brain works when it comes to people making buying decisions and more importantly the behavior of WHY people buy opposed to HOW to sell.
These strategies will eliminate your fears and insecurities of selling your services and it will give you every tool you need to be absolutely confident in your ability to influence and win more clients. You will also learn effective and bullet-proof objection handling strategies to completely remove any hesitation and procrastination from your clients...especially when your services are likely going to completely transform their life.
Day 3: Digital Presence & Marketing Implementation
Module 1:
• Email Marketing • Best Email Practices • Email Statistics On Successful Campaigns • Copywriting and Influential Words • Email Campaigns & Automation
Module 2:
• Copywriting Secrets • Building Your Lead Patient Magnet • Powerful & Influential Words • Powerful Converting Bullet Points • Best Online Conversion Practices
Module 3:
• Website Principles • Fundamentals of Highly Converting Websites • Building Your Online Presence • Branding & Marketing • Social Media Presence
Module 4:
• Dissecting Student Websites • Hot Seat Case Studies • Breaking Through Emotional Blocks • Finish with Q&A
Result of Day 3: You have concrete, implementable strategies for your digital marketing, from your website to social media, from email campaigns to attracting new patients online. You go home with a clear action plan—not with vague ideas, but with concrete steps you can apply immediately.
What changes for you as a participant?
After completing this course, your practice, your life will look different.
1. You get predictable income:
No more feast or famine. Systematic approaches that consistently fill your schedule, just as the seasons naturally follow one another.
2. You overcome money blocks:
Guilt and shame are psychological patterns you can identify and transform. Learn how successful practitioners handle money differently.
3. You stand out without lowering your prices:
Learn to define and communicate your unique value. As in Chinese philosophy: when you know and express your true essence, you naturally attract the right people.
4. You get personal solutions:
Hot-seat coaching and website analysis for your exact obstacles—not theory, but proven strategies tested in real practices.
Bonus: Physical copy of Sohial’s published book “In Demand” (€35 value).
This workshop is FOR practitioners who:
• Know there’s more than surviving—who want to thrive • Want to free themselves from emotional baggage that hinders growth • Feel a constant emptiness—something is missing • Want to live their potential and make valuable contributions • Seek concrete keys to success for more patients, revenue, and freedom
This workshop is NOT for practitioners who:
• Expect everything to happen for them without their own effort • Have excuses for everything when opportunities present themselves • Are looking for a magic button without investing in themselves • Don’t want to invest time or energy, even not for more freedom and income
Who is this workshop for?
The essence: inner and outer transformation
As we all know in Chinese Medicine, mind, body, emotions, and spirit are interconnected. This truth also applies to you as a practitioner.
Sohial invites you to explore what truly holds you back. And he will teach you what you can say to that voice that says “I’m not good enough” or “Who am I to ask so much?”
You entered healthcare to bring healing where there is pain, to restore balance where there is disruption. To do that fully, you must also rid yourself of fears that keep you small, of shame that holds you back, of uncertainty that makes you doubt.
This three-day course teaches you something you didn’t learn during your training: the business and psychological skills to make your practice flourish, combined with the inner transformation needed to stand fully in your power.
“You can wait for change to come to you—OR you can create change from within you.” ~Dr. Sohial Farzam
My re-booking rate is up to 89% and I'm nearly at 30 clients per week. The confidence in myself as a practitioner and wanting to re-book someone—you're actually helping them rather than the 'just wait and see' approach. It's been life-changing.
I didn't know that I should engage people to actually do something about their health. By simply applying Sohial's mindset strategies, the numbers doubled overnight. Three months ago we moved into a 20-room clinic with a team of clinicians. Now we're seeing 250-300 clients weekly with a goal of 1,000.
Within four weeks everything changed. I ended up on Wake TV network doing a 12-part series, was asked by Deepak Chopra's team to work at retreats worldwide to bridge science and spirituality together, and numerous podcasts and conferences. Once I saw my value and the fear started to fall away, opportunities came with ease.
I went from 8-10 clients a week to nearly 30—almost tripling my numbers. I'm not working evenings anymore, so I have that family time back. The most important thing I got was just confidence—confidence in myself as a practitioner.
Sohial Farzam